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What is digital marketing, why, how, for whom?

How much do you know about digital market trends? Or its demand, opportunity? Now you will see many people who want to make themselves a digital marketer. Many want to understand, many do not understand.

Again, all big and small brands in Bangladesh are now investing in digital marketing. They are looking for digital marketers. Looking for a skilled digital marketer. Digital marketing has been in demand in foreign countries for a long time. And that is why new job opportunities are being created inside and outside the country. There are also many digital marketing related jobs available in the freelancing marketplace. With this, there is an opportunity to generate passive income.

What is digital marketing?

In a very simple way, digital marketing is the promotion of products using digital channels. As simple as I tried to explain, its scope is actually much larger than that. The list of digital channels, but much larger? There are various tools including search engines, social media. With each of these parts, there are actually different parts of digital marketing. For example, there is an SEO for organic ranking in the Google search engine. There is Facebook Marketing, Email Marketing, Influencer Marketing, and many more. There are inbound marketing and outbound marketing.
The bottom line is that digital marketing is actually a much bigger sector. Most digital marketers are actually much more proficient in one or two parts at a time. For example, some may be good at SEO, some may be good at social media marketing. Someone might be email marketing. Someone might be search engine marketing and so on.

What kind of skills do you need to be a digital marketer?

Since digital marketing is a very large sector, it requires one-to-one skills for every part of it. However, there are some places where you must acquire skills. You can never be a good digital marketer if you have weaknesses in this basic space. In this post, I will basically try to give you guidelines in this place.

1. Research

The main place of any marketing is research. What the customer wants, their psychology, their geography, their religious thinking, their culture, etc. We also need to have a good idea of ​​their age, their economic status in these places. The better you can research, the better marketer you can be. You need to do research before you can develop any of your strategies. Not only that, but you also need to see what your competitor is actually doing. How are you doing? How is the possible feedback coming?
So if you want to be a digital marketer, you must develop research skills.

2. Use of the tool

You will need tools in every aspect of digital marketing. This tool is a fun thing to do on the web. The tools will make your whole process easier. Everything from data tracking to reporting, organizing to filtering can be done with the tool. All you need to know is which tool works best and how it works. How to generate adequate returns from tools. So to be a digital marketer you must create the mentality to use new tools.

You can watch this video to see how this is a small and free tool to help you increase your productivity.

Can also use Hubspot, Mailchimp, Buffer app for marketing automation.

Use Asana or Trello for team management.

But you will need different tools while doing web research.

3. Presentation

Digital marketers have to present a lot of things all the time, in many ways. One kind of presentation in Bitubi and another in Bituci. Starting from web content to email, ad copy, you have to show some creativity everywhere. Presentations have to be made keeping in mind everything including customer psychology, digital channel algorithms, and tool limitations. The product or service has to be presented. So a digital marketer must develop presentation skills.

You can download different templates from the web to develop presentation skills. You will also find many videos on YouTube.

If you are thinking about the presentation tool, you can try it.

4. Content creation

Digital marketing is actually a game of content. Delivering content to the right people in the right way at the right time. Now the content can be many. Text, image, video. Again promotional, emotional, educational, etc. So if you want to be a digital marketer, you need to know the places and fields for creating content. I need to know how to create. Maybe a professional copywriter will help you, but you need to build the skills to verify it.

You need more than luck to succeed in the affiliate business. Then you have to try to create content with ideas from there. There are also some tools like the Hemmingway app that will make your process easier.

5. Selling skills

Although in marketing you do not have to be directly connected to selling, you must develop selling skills if you want to generate adequate returns from your team. I need to build skills on how to negotiate. How to create the skills to convince. It may not be possible to achieve it overnight, but starting one day later means going back one day. Without adequate selling skills, it is difficult to create content. We need to keep in mind that the main task of marketing is to simplify the sales process, to create a marketing plan with conversions in mind, so if you do not have enough sales-related skills to generate enough returns is often a little problem.

So those of you who want to be a digital marketer should focus on these places. Skills need to be created in these places.

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